Governments Web Portal Essay Example | Topics and Well Written Essays - 1250 words

Governments Web Portal - Essay Example Still, there remains the uncomfortable parallel to automated phone systems, which all too often will provide one with every option but the necessary connection. How does the federal website compare to these and other comparable information sites Well to view the federal government's claims, one need only click onto the About Us connection. This link opens to a long list of self-promotions, beginning with a statement of the site's policy, or "vision", which is described as a "catalyst for a growing electronic government." while boasting more connections to government sites than any commercial sites on the internet. This is certainly a comforting thought: the government has enough control of its own accessibility that there are certain safeguards to prevent inappropriate meddling. The site is proclaimed to be owned by the citizens of the United States, much like the ideals behind our federal government, which can be taken in either a patriotic or cynical manner, depending on one's personal inclination. More plausible is the logic behind the site's implied development as a response to the events of September 11th, 2001: a PR campaign to portray the government as acting quickly to improve security. This lends an aura of paranoia to the site, as though George Orwell's Big Brother is looming over the average citizen's shoul der as they peruse the electronic pages To see other ways in which the government reacts, one can click the America Responds to Terrorism link. Here is a listing of related sites, such as 9/11 commemoration events, how to protect yourself , personnel locators, travel safety, humanitarian organizations and information about Iraq. To "Protect yourself", one should have a clear idea of what to ask, as the link itself leads to a long list of the last five years of headlines, from mail handling of biological threats to disaster preparedness and learning more about terrorism. The bio-threat anthrax scare is mentioned - regulations are hinted at as hiding in the library - but nothing is mentioned about the CDC having to limit its reactions to these scares. Too many false attacks were proving too expensive. On the other hand, the "Ready yourself" for emergency link connects you directly to the office of Homeland Security, who very sensibly lists warning signs of exposure to chemical threats although if animals were really dying a ll around someone, what realistic chances are still available to them Identifying the contaminated area and removing oneself or finding a "safe-area" is just good common sense, and, although it might sound callous, probably a part of Darwinism in action. The duct-taped garbage bags over windows are not mentioned, possibly as too close a reminder to the "duck and cover" sagacity of the Cuban Missile Crisis, yet if the most obvious suggestions are being mentioned, shouldn't such items still be listed somewhere Although perhaps some consideration is due here. In event of an actual pressing emergency, few people would take the time to access this website, relying

Masafi staregic marketing pan Essay Example | Topics and Well Written Essays - 4000 words

Masafi staregic marketing pan - Essay Example 8 Core Competencies 8 Future Industry Analysis 8 Market Analysis 9 Perceived Customer Value 9 Customer Analysis 10 Segmentation 10 Targeting 11 Positioning 11 Marketing Strategy 13 Service Marketing: 7Ps Framework 14 Brand Strategy 18 Final Budget 20 Recommendations 21 Appendices 25 Executive Summary The study will propose a marketing plan for Masafi’s mineral water. The project will start with the mission and vision of the organisation. Following these, the study will provide a brief history of Masafi. A PLC and BCG matrix has been implemented for the purpose of the study. Then a market analysis has been conducted in order to understand the customer value and current customer trend. Then the study will provide a marketing plan including overview of the industry, key competitors, STP analysis and Marketing Mix. Finally, the study will provide recommendation plans basis on the critical issues. Background Analysis Masafi is a growing FMCG company in the Gulf and Middle East regi on headquartered in Dubai. The organisation used to manufacture and distribute mineral water and other food products (Masafi, 2013a). Here the project will conduct a marketing audit for the mineral water and will propose a new marketing plan for the products. ... Product diversification and business expansion in different global markets. Retention of long-term leadership within the mineral water industry. Expansion of brand portfolio and provision of social and health services for the global community. Vision The vision statement of Masafi is â€Å"Premium Products for Enhanced life†. Organisational Setup Masafi was founded in the year 1976. Masafi has been able to enter the domestic market with an estimated start-up capital of 5.5 million US dollar. In the year 2007, Masafi earned revenue of 40.2 million US dollars. Masafi has joint ventures with several international companies. For example, the organisation has joint ventured with UAE based organisation Khadamat facilities in order to recycle the plastics that are used for packaging (Carter and Dunston, 2006, p.161). Product Portfolio Analysis The product portfolio analysis will determine the key product lines of Masafi in terms of Market share, PLC and BCG Matrix. Sales or Profit In the year 2002, Masafi managed to increase its growth by 8%. At that point of time, the economic situation was not favourable for mineral water industry. However, the organisation managed to sell more than 3.6 million litres of mineral water bottles in that specific year. Several experts at that point of time expected that the organisation would avail a significant growth during the next 10 years. In the year 2012, the organisation increased its growth by 6% comparing to the last year. In terms of market share and profit, the key products of Masafi are mineral water bottles and facial tissues. Product Life Cycle Masafi’s mineral water has a short life cycle. From the starting years, the organisation has introduced mineral water of various flavours. The